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Anyone who manages a vacation rentalknows how important listings are. It’s the best and easiest way for your target clients to find you. If you’ve been exploring vacation rental marketing strategies in the digital realm, you already know how this works. People will always go online to get what they need, and if your listings are not effective, there’s a good chance they’ll end up somewhere else before they even find out about your holiday home.
So how do you take your listings to the next level?
- It’s all about the photos:-
Nobody knows how your holiday homelooks like except for you and the people who’ve been there before. Now, if you’re going after fresh clients, you have to make sure your photos will convince them there’s no better place. Add as much photos as you can in your listing. Make sure the photos are of good quality and highlight the assets of your vacation rental.
- Pull them in with your headline:-
When you do Google search, what’s the first thing you look at to decide whether a certain listing is for you or not? The headline, of course! How do you create headlines that are impossible to resist? FOCUS ON WHAT’S UNIQUE ABOUT THE PLACE. Of course, as much as there are things you have to include, there are also things you have to exclude. Remember that there are pieces of information that show up in your listing’s meta description .Therefore, it doesn’t make sense to waste valuable space and character count on information like these as far as your headline is concerned.
- Make your description descriptive:-
If you feel that the headline above is redundant, you’ll understand why such a reminder is important once you try browsing through other listings out there. One common vacation rental marketingmistake is wasting the description section by writing generic and unappealing copy. Be as descriptive as possible when you fill out the description section. Just make sure that you limit your word count to around 1,000 characters.
The moment vacation rental advertising took a turn towards its digital phase, the game changed dramatically. No matter how awesome your rental is, nobody would want to rent it if your listings are unappealing. But with the right words and the right format, your listing can bring in new clients by the droves.
BookingPal is a cloud-based travel technology company which offers global distribution platform which features real-time connectivity between world’s top consumer travel websites and leading property management software systems.
BookingPal serves vacation rental industry in a prominent manner by significantly contributing in channel manager vacation rentals.
For more information, please visit Bookingpal.com.